Dewing it right
Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned...
View ArticleHow To Stand In the Face of Powerlessness For A New Generation
The ‘Source’ in the Distance Last week, my friend Kris Krug flew down to the Gulf of Mexico on the TEDxOilSpill Expedition, a week-long project to document the crisis in the Gulf and bring a first hand...
View ArticleThe Post-Empire’s New Shoes
On September 8,2011, Nike announced they would be releasing a limited number of pairs of a new product. As the shoe’s official site explains: In 1989, Nike designer Tinker Hatfield was asked to design...
View ArticleBlack and Purple
Boston Latin School, my alma mater, is the oldest (and longest existing) public school in the country. 141 years older than the country, in fact. Ben Franklin went there before he moved to Philly....
View ArticleMake More Ads Like This
It’s not that fucking hard. Yesterday I was served this ad as the pre-roll in front of a TLC music video on YouTube and kind of freaked out. It was such a profound departure from the typical ad aimed...
View ArticleSTOP IT!
Forgive me if I have a lingering respect for the English language — NutriBullet, you’re the worst, with this wronggrammar. Stop it. Also, Expedia, aren’t you better than this derivative ish? Jesus....
View ArticleThe Future of Brands and Social Media
We used to understand that brands were run by humans. But now, a decade in to social media, we are beginning to experience brands as human. And our technology is increasingly improving at executing the...
View Article
